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- Seeking a sharp, collaborative, and passionate Content Marketing Writer in Bakersfield, CA. This position sits within our expanding marketing division and will focus on developing informative and engaging content to cultivate leads, boost brand awareness, and drive traffic to our website. We’re on the hunt for someone who not only understands content strategy but thrives on bringing creative campaigns to life. **Core Responsibilities** * Compose engaging blog posts that showcase our expertise and offer valuable insights. * Craft compelling email campaigns that capture attention and generate leads. * Develop eye-catching website content that informs and inspires. * Collaborate across teams to ensure consistency in messaging and branding. * Analyze content performance and adjust strategies accordingly. * Stay current on content marketing best practices and industry trends. **Necessary Skill-sets** * Exceptional writing, editing, and proofreading capabilities. We're talking about pristine, polished work, every time. * A strong understanding of SEO and keyword research, with an appreciation for how content supports marketing objectives. You should be intimately familiar with how web crawlers work and prioritize high search engine results. * Solid knowledge of content marketing strategies and their successful implementation, including identifying target audiences, choosing the correct channels, and measuring performance. * Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot (even better if it is HubSpot, our personal favorite). * Demonstrated collaboration skills for working successfully with designers, developers, and fellow marketers. **Academic & Career Experience** * A bachelor's degree in marketing, communications, journalism, or a related academic area. * A minimum of 3 years of professional background in content writing, preferably in the [industry] sector. * Portfolio displaying high-quality writing samples across multiple mediums. **What We Offer** We provide our employees with opportunities for personal and professional enrichment, including an attractive benefits package and comprehensive medical, dental, and vision options. PTO plus paid holidays, a matching 401K plan to help safeguard your future, and even access to professional development resources! Beyond compensation, we provide a company culture focused on personal development. If you’re ready to bring your writing expertise to a collaborative and dynamic marketing team, we encourage you to apply! Submit your application with a cover letter and links to your best content samples today.Bakersfield, CAOn-site/RemoteFull-time$60,000 - $80,000 per yearContent Marketing & Blog Writingabout 1 month ago